Welcome to Rainbow ABA Therapy
Providing compassionate, evidence-based ABA therapy for children and young adults with autism, tailored to help every child reach their full potential across New Jersey, Texas, and Georgia.
About Rainbow Therapy
At Rainbow ABA, we are committed to empowering children and young adults with autism spectrum disorder (ASD) through high-quality, evidence-based Applied Behavior Analysis (ABA) therapy. Our mission is to create a brighter future for every child we work with, delivering compassionate, individualized care in both home-based and center-based settings.
With a state-of-the-art therapeutic center in Bloomfield, New Jersey, and an experienced team of Board Certified Behavior Analysts (BCBAs), Registered Behavior Technicians (RBTs), and Behavior Technicians (BTs), we provide a safe, nurturing environment where children can thrive.
Understanding ABA Therapy
Applied Behavior Analysis (ABA) therapy is a science-based approach to understanding and improving behavior. It focuses on teaching meaningful skills and reducing challenging behaviors by using positive reinforcement and individualized strategies. Designed for individuals with autism spectrum disorder (ASD) and related developmental delays, ABA therapy helps children and young adults build communication, social, and life skills, empowering them to achieve greater independence and thrive in their everyday lives.
Benefits of ABA therapy
ABA therapy empowers children with autism spectrum disorder (ASD) by fostering essential life skills, building social connections, and boosting confidence. Through social skills training, children learn to communicate effectively and form meaningful friendships in natural settings. Life skills development promotes greater independence by teaching daily routines, managing emotions, and reducing challenging behaviors. Using reinforcement strategies and goal setting, ABA therapy enhances learning abilities and nurtures self-confidence, empowering children to overcome challenges and achieve their full potential.
Our Services
In-Home ABA Therapy
Receive personalized ABA therapy in the comfort of your home, where your child can learn and grow in a familiar environment. Our in-home services are tailored to meet your child’s unique needs and integrate seamlessly into your daily routine.
Center-Based ABA Therapy
Our center-based ABA therapy provides a structured and engaging environment where children receive 1:1 therapy tailored to their unique needs. With access to specialized spaces like sensory and play areas, your child will grow and thrive in a supportive, enriching setting.
Early Intervention ABA Therapy
Designed for children ages 18 months to 3 years, our early intervention programs focus on building essential life skills during critical developmental stages. Through compassionate, evidence-based therapy, we help your child unlock their full potential.
Parent Training
Empower yourself with the tools and knowledge to support your child’s development at home. Our parent training programs provide practical strategies and guidance to enhance your child’s progress and strengthen your family’s journey.
Why Rainbow ABA Therapy?
Experienced Team
Our skilled BCBAs are dedicated to using scientifically proven methods to support your child’s growth.
Individualized Care
Every child receives a therapy plan tailored to their unique needs and strengths.
Collaborative Support
Safe, Supportive Environment
Whether at home or in our center, your child’s happiness and safety are our top priorities.
What’s Next? Getting Started is Easy!
Follow these simple steps to begin your journey with Rainbow ABA Therapy:
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Apply for Services: Complete our Intake Form, and our team will contact you within 48 hours to address any questions. Not ready to apply? Feel free to submit our Contact Form, call us, or chat with us online for more information.
- Enroll: Say "YES" to joining the Rainbow ABA family! We’ll create a personalized therapy plan tailored to your child’s needs and submit it for insurance approval.
- Get Started: Once approved, we’ll schedule your sessions at home or in our therapy center. Your dedicated team will deliver individualized services and closely monitor progress as your child masters targeted skills.
That’s it—your child’s journey to growth and success starts here!
Our Awards
Behavioral Health Center of Excellence 2-Year Accreditation
Dedicated to Quality of Care
ACE Continuing Education Accredited
Committed to Continuous Learning
Mr Nbdy2025-01-17 Rainbow ABA Therapy is an amazing place with a dedicated and compassionate team. The staff is professional, caring, and truly committed to helping children thrive. The clinic is clean and welcoming, making it a great environment for therapy. Highly recommend! Koichi Shishido2024-09-02 We were clients of Rainbow's for 3 years and are beyond grateful for everything they did for us. From helping us deal with insurance challenges to placing us with the best possible BCBA and RBT it was a fantastic experience from start to finish. Their whole team is great - even when our BCBA went on parental leave the person we were placed with temporarily jumped right in and kept programs moving seamlessly and implemented some of their own. A big shout out should also go to their techs and administrative staff. Additionally their social skills programs are a helpful and necessary add on to services. While it's bittersweet to be discharged from services, we wouldn't be here if it weren't for Rainbow. I highly recommend them for anyone looking for ABA services! Laura Perez2023-12-01 Beyond for having my child be part of this amazing Center I am so happy I found Rainbow ABA, the way they focus on the child and to reach every milestone is everything to be my daughter has improved so much within the last two months. I cannot begin to even explain how I am so fortunate to have found this ABA center. helen lucero2023-06-14 Es un equipo muy dedicado y Maravilloso 👏 Amy x2023-03-08 Hi! Heard very good things about your clinic but would like to know if we are being placed on a wait list for your center. He has an autism diagnosis and I filled out an intake but they merely just take the information. Any way we can get a number? Amy Lang for Aiden Lang
Frequently Asked Questions
What is ABA therapy, and how does it work?
Applied Behavioral Analysis (ABA) is a therapeutic approach that has been shown to improve socially significant behaviors in all areas of development for children with Autism Spectrum Disorder (ASD) and other behavioral challenges, including communication, social emotional adjustment, adaptive behaviors, fine motor skills, and cognition. ABA therapy is the only clinically proven therapy for children with autism and endorsed by Autism Speaks, American Academy of Pediatrics, Autism Society of America and many others.
Who benefits from ABA therapy?
ABA therapy is designed for individuals of all ages diagnosed with autism spectrum disorder (ASD) or related developmental delays, with services available for children as young as 18 months through young adults up to 21 years old. It is particularly effective for children, helping them build independence, improve social interactions, and develop critical life skills, while also providing meaningful support and benefits for the entire family.
How is ABA therapy personalized for each child?
Every child is unique, so ABA therapy programs are tailored to their specific needs, strengths, and goals. Board Certified Behavior Analysts (BCBAs) conduct thorough assessments to create a personalized treatment plan focused on areas like communication, behavior, social skills, and daily living.
How long does ABA therapy take to see results?
The timeline for progress varies for each child, as it depends on factors like the intensity of therapy, the child’s individual needs, and the goals of the treatment plan. Many families notice positive changes within a few months, with long-term therapy providing sustained benefits.
Is ABA therapy covered by insurance?
Yes, ABA therapy is widely recognized as a medically necessary treatment for autism spectrum disorder and is typically covered by most insurance providers. At Rainbow ABA, we accept Horizon BlueCross BlueShield, Cigna, Aetna, Horizon NJ Health, United Healthcare, Benefit Administrative Systems, Nippon Life Benefits, and NJ Medicaid. We also accept additional out-of-network benefits that may not be listed. Call us today to discuss your insurance options and let our team guide you through the approval process to make accessing therapy as seamless as possible.
Ready to Begin Your Journey with Rainbow ABA Therapy?
Contact us today to start the intake process and discover how our compassionate, individualized ABA therapy can make a meaningful difference in your child’s development.